About Spruik Lab
Practical commercial advice from inside the hospitality industry.
Spruik Lab helps hospitality operators identify opportunities, solve commercial problems and improve performance using practical experience, clearer information and disciplined execution.
Start a ConversationWhy Spruik Lab Exists
Most hospitality businesses already possess the opportunity to improve.
The challenge is often finding the time, perspective and resources required to identify that opportunity clearly.
Spruik Lab was created to help operators examine their business with greater commercial clarity and determine which changes are most likely to improve performance.
The focus is not theory, trend-following or unnecessary complexity. It is practical improvement grounded in how hospitality businesses operate every day.
What Guides Our Work
Experience first. Evidence before assumption.
Every recommendation should be commercially useful, operationally realistic and capable of being measured.
Commercial Thinking
Every project begins with a clear understanding of the commercial result the business is trying to achieve.
Practical Experience
Advice is grounded in operating hospitality businesses, leading teams, buying products and managing performance.
Evidence Before Opinion
Reports, observation and measurable outcomes provide a stronger foundation than instinct or assumption alone.
Sustainable Improvement
The strongest systems continue working after the initial review has been completed.
Founder
Erez Gordon
Hospitality Operator and Commercial Adviser
Erez Gordon has spent more than three decades working across restaurants, wine retail, venue management, hospitality operations and commercial leadership.
His experience includes owning and managing hospitality businesses, developing award-winning wine lists, leading teams, negotiating with suppliers, building beverage programs and improving commercial performance.
This operational background shapes the Spruik Lab approach. Advice must work in a real venue, with real people, real customers and real financial pressure.
Operational Experience
Experience across the decisions that shape hospitality performance.
Spruik Lab draws on practical experience across revenue, margin, people, products, suppliers and operating systems.
The Spruik Lab Approach
Understand the business before recommending the solution.
Improvement begins with a clear view of the operation as it exists now.
We identify the strongest opportunities, agree on practical priorities and establish how progress will be measured.
Review
Examine the existing business, systems, reports and operating practices.
Understand
Identify the commercial issue, its cause and the effect it is having on performance.
Prioritise
Focus on the changes most likely to produce a useful commercial result.
Implement
Turn recommendations into clear actions, responsibilities and operating processes.
Measure
Review the result, strengthen what works and adjust what does not.
Who We Are Here to Help
Independent hospitality businesses seeking stronger commercial performance.
Spruik Lab is designed for operators who want practical support, clearer priorities and recommendations suited to the realities of their business.
We do not cater to consumers. Our work is focused entirely on hospitality businesses and commercial improvement.
Start the Conversation
Better businesses are built through better decisions, made consistently.
Tell us what you are trying to improve and we will begin by understanding the business as it operates today.
Request an Initial Review