Before You Pay an Influencer, Ask These 5 Questions
In The Engagement Was Real. The Audience Was Wrong, we looked at a simple but important idea: engagement can be genuine and still be commercially irrelevant. People may comment, laugh, argue, like or share for reasons that have little to do with buying, booking, visiting or recommending.
So before you pay an influencer, ask these five questions.
The 5 Best Hospitality Marketing Books You Can Buy
The best hospitality businesses understand that every interaction is marketing.
The books on this list all teach that lesson from different angles.
5 Words You Should Never Use In Restaurant Marketing Copy
Words are powerful.
When thinking of words to describe your venue or your offer it pays to give them due consideration, not only for the positive effect you intend, but also to avoid any negative effects you would rather avoid. Look to make an impact in the short amount of time you have to make an impression.
Using words that are overly familiar, that are generic restaurant marketing terms or have little genuine meaning is a waste of time and effort. If you are going to do it then make it count.