Why Most Wine Training Fails to Increase Sales
Most wine training increases knowledge, but not sales. Discover why the most successful venues train for confidence, guest conversations and commercial outcomes, rather than simply teaching wine facts.
The Most Expensive Wine in Your Venue Is the Bottle Already Open
A closed bottle of wine is stock. An open bottle is a countdown. For pubs, clubs and hospitality venues, the by-the-glass list can be one of the strongest profit opportunities in the wine program — but only when every open bottle has a clear purpose, sells through cleanly, and is supported by accurate pours, smart pricing and useful sales data.
The 5 Markers of Quality in Wine - Part 2
In Part 1, we looked at why flavour alone is not a reliable measure of wine quality.
Flavour is subjective. Some people love Sauvignon Blanc. Others prefer Shiraz, Pinot Noir, Chardonnay or Riesling. That is preference, not quality.
In Part 2, we move away from what the wine smells and tastes like, and focus more on what the wine feels like.
That is where structure, length, intensity and power come in.